From 2017-2019 I was the social media manager for post-cable news network Cheddar.
Responsibilities included:
+ Develop data-driven, cross-platform social media content strategy and calendar.
+ Expand Cheddar social content to new platforms (LinkedIn, Snapchat).
+ Develop overall social media "voice" for Cheddar and internal brands (Cheddar Business, Cheddar News, CheddarU, Cheddar Esports Need2Know).
+ Pitched, developed, and launched “Cheddar Esports” - a daily, hour-long, live gaming and esports news show - and associated social channels.
+ Use social media expertise and knowledge of current trends to contribute to the overall editorial direction of Cheddar.