From 2/2016 - 1/2018 I was the social media editor for Adweek magazine.
+ Manage daily operations of all Adweek social accounts - Facebook, Twitter, Instagram, LinkedIN, Snapchat, and Tumblr.
+ Develop long-term editorial strategy for all Adweek print and digital content on social media.
+ Develop and produce social only content for Adweek - Live event coverage, Facebook Live videos, Instagram/Snapchat stories.
+ General editing - Rewrite headlines, edit copy, fact check, and contribute articles to the magazine.
+ Develop long-term editorial strategy for all Adweek print and digital content on social media.
+ Develop and produce social only content for Adweek - Live event coverage, Facebook Live videos, Instagram/Snapchat stories.
+ General editing - Rewrite headlines, edit copy, fact check, and contribute articles to the magazine.
Below are some things worth highlighting (I think).
Adidas Instagram Story
Instagram Story (shown here as one video instead of individual slides) showcasing an Adweek article about an Adidas campaign that had a series of artists customize their own version of a new sneaker that was launching.
(Made in Adobe Creative Cloud)
Ads of the Day, of the Week! Instagram Carousel Video
This is a weekly roundup of our daily Ad of the Day (adweek.it/aotd) that showcases a week's worth of the best creative we've come across. Shown here as one video instead of individual slides because Adobe doesn't allow Instagram embedding on MyPortfolio (ludicrous, I know). Here's a link to see it in the app: https://www.instagram.com/p/BVaGQznjuSy/
(Made in Adobe Creative Cloud)
Yeah, That's Probably an Ad - The Adweek Podcast audiogram.
Here's a quick 'audiogram' (© WNYC) that I made in After Effects.
Need to promote a podcast? This is a great place to start.
#AdweekChat
Every week I host a Twitter chat on Wednesdays at 2pm ET. It features hundreds of contributors and 1000+ tweets that create anywhere from 1.5-10 million impressions based on the number of verified accounts that chime in. We cover any and all topics related to advertising and marketing, from how brands should use hashtags, to tougher topics like diversity and inclusion in agencies. Here's a link to a Twitter Moment that gives you an idea of what goes down each week. I'd embed it here but Adobe also doesn't allow Twitter embeds... smh.
(Please don't judge me for the lack of embed capabilities here, Creative Cloud isn't cheap and I want to get the most out of my subscription.)
